strategy
Phyx water
expanding brand awareness and generating content through influencer engagement
In December of 2019, PHYX Water's social presence was generating little traction, and the company also lacked strong photo content of their product. So I proposed and managed a local influencer campaign, getting PHYX into the hands of 5 Denver-based influencers for them to try, and create content to share on their own social channels.
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The campaign led to a 52% increase in impressions (30,800 total), a 93% increase in engagements (462 total) on Instagram, and generated 82 professional photos we could continue to incorporate in social content on an ongoing basis. It helped expand PHYX's reach in the Denver community, both through digital platforms and by getting product into more hands throughout the city.
Dis Burrito
Using an IRL event to build an online community
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When Denver-based burrito makers Dis Burrito was contracted to distribute breakfast burritos at a 300-person event, we knew we had to capitalize on the IRL connections we'd be making that day so we could continue to nurture those relationships online.
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I designed and implemented a user-generated content campaign, that encouraged all visitors to follow the company on Instagram and post a photo of their burrito in exchange for a 20% off discount code for their next burrito order. Plus, one grand prize winner would receive a free catered event for up to 50 people.
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During the week-long campaign, reach on Dis Burrito's Instagram account increased 94.6% and and content interactions increased 512%. But more importantly, we received several quality photos and great response from burrito fans around Denver, and were able to help Dis Burrito build more local connections.